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For you non marketers, here's a secret of the trade. Many marketers maintain a little box called the Swipe File. It's just a collection of marketing tactics we've observed that caught our eye as an example of a good idea, good execution, clever humor, whatever.
My tip for your swipe file: Tatum LLC. They have a fantastic email newsletter targeting financial executives. (Full disclosure: I have no relationship with Tatum except for being buddies with some of their current and former team members.)
Regardless of our profession, all of us will be spending more time helping financial executives understand why we want their money for our various game-changing, must-have, do-it-right-now projects and tools.
Wondering how the financial executive thinks? What they're worried about? What language they speak? How they define value?
Or, are you simply a hapless B2B marketing looking for ideas that speak to the executive reader?
Check out Tatum's website & go sign up for their e-blasts. (And it wouldn't hurt to go brush up on financial ratios and Net Present Value, too.)
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