A thing of beauty...

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Question: "I see a logo (or matching stationery, rebranding, whatever) as an investment. What should I spend to make a beautiful brand for myself?"

Answer: As a marketer, I can't care about the logo until something is actually happening.

Why? Your first customers won't buy because of the logo. They'll buy because they need something and trust you to deliver it for them. Start with your relationships and your message. Get some traction in sales. Prove your ability to deliver. Now you've got valuable things like references and testimonials and revenue.

Focus on doing what you need to do, not on what it looks like.

Now, if you find yourself spending inordinate time creating forms and stationery and things you need to get things done, then spend the money to get help with them.

If you find that your clients aren't taking you seriously because your presentation is a little too homemade, or if they're having trouble understanding what you do, then get some help and deal with the issue.

If you aren't losing out for the lack of pretty materials, save your precious cash. Create value, not art.